Enjoy the results of a spectacular campaign
iPROM VIDEO is a way of executing on even the most complex media plans. A range of different customers, each with a different goal, the differences in the technologies used, and specific approaches to video campaigns can be a significant challenge for any agency. iPROM VIDEO is an effective technology solution and is also a partner that understands your needs. It helps an agency focus on the benefits, give the necessary attention to customer expectations, and gain a constant and unlimited overview of the campaign management, performance and results. To run an efficient web campaign means to enter the world of fragmented and technologically demanding features, where actual results become a goal that is increasingly difficult to achieve. The end result is that many advertisers decide to take the easiest and most manageable way – their video content is only delivered through a limited number of well-known web properties. Unfortunately, by choosing this route, they give up the key benefits of the internet and, at the same time, have to pay a high price for doing so.
iPROM VIDEO offers agencies a way for managing campaigns of varying complexity. It helps them achieve good return on investment for their customers and the fulfillment of the planned communication goals. The expected results of this approach are customer satisfaction with the added value they’ve realized and lower costs. This also means that they decide to run more campaigns and increase their advertising budgets.
iPROM VIDEO enables:
- improved advertising campaign results,
- increased brand recognition and attractiveness,
- efficient upgrade of traditional advertising campaigns and elimination of their weaknesses,
- reduced costs through lower investments in television advertising,
- new approaches to introducing new products and brands,
- strategic management of brand repositioning,
- gaining new users,
- leveraging innovative approaches – from interactive games to in-depth content.
iPROM VIDEO brings improvements to media planning through:
-the use of demographic data, content channels and specific targeting methodologies,
-the possibility of contextual and behavioral targeting,
-ad serving by using special criteria (click-through rate, price-per-view or ad view average),
-avoiding the web sites that don't comply with standards, metrics or requirements.
IPROM is a company experienced in working with agencies of all sizes. We provide you with what you need, when you need it and in a way you require.